The Effect Of Brand Image, Trust On Patient Satisfaction In Installation In Haji Hospital, South Sulawesi Province

Abstract

Satisfaction is the level of sensation after comparing product performance or perceived results with what was expected. This study aims to analyze the effect of Brand Image and Trust on Patient Satisfaction in the Outpatient Installation of Haji Hospital, South Sulawesi Province in 2022. The type of research conducted is a quantitative study using an observational study with a cross sectional study design. The sample in this study were patients in the Outpatient Installation of Haji Hospital, South Sulawesi Province, amounting to 160 respondents. The results showed that there was an effect of brand image on patient satisfaction, there was an effect of trust on patient satisfaction and brand image variable was the variable that most influenced patient satisfaction in the Outpatient Installation of Haji Hospital, South Sulawesi Province and the variable. It is recommended to the hospital management to be able to use various media to carry out promotions in order to further expand information about the big names of the hospital, increase trust in hospital services provided / carry out according to the promises given, increase patient satisfaction by implementing and making policies and reviewing things that are still lacking, especially making improvements by adding the latest equipment and maintaining the hospital's physical facilities.