Online Shopping Decision Of Gen Z Students In Vietnam Part 1_Literature Review

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Quang Hung LE , Thi Thao TRA , Thuy Thanh Tam VO , Viet Anh Thu DUONG , Thi Ngoc Anh NGUYEN , Ngoc Cuong NGO , Thi Hoai Phuong TRAN and Thi Minh Nguyen LE


Recently, the covid 19 epidemic has promote e-commerce activities to develop immensely well. Therefore, Gen Z youth in general and Gen Z students in particular gradually become potential customers of special interest to online businesses and retailers in Vietnam and around the world. The study aims to systematize the theoretical basis and identify the effect of the Online shopping decision of Gen z students in Vietnam. This study applies mixed research methods including both qualitative and quantitative. Through the research, find a Literature Review on the above topic to serve as a basis for further research to identify the Online shopping decision of Gen z students in Vietnam and build a model research. The results of the study show the proposed model included 5 factors such as Usefulness, Ease of use, Trust, Awareness, Impact have an influence on the Online shopping decision of Gen Z students in Vietnam through an intermediary variable, which is the Attitude of Gen Z students in Vietnam.

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