Insight Of Customer Relationship Management In Private SectorBanks With Special Reference To Nagapattinam District

Abstract

CRM is backbone of the business strategy to attract them. CRM assists to collect and maintaining of customer profile through that providing user friendly approach. The main aimed of this paper to analyze the concept of CRM and demographic profile of the customers and also to analyze the existing practices of the banks. In this study structured questionnaire was prepared and by the help of customers excellent sources collected, for that some statistical tools were utilized to bring output of the study i.e., percentage analysis and correlation. The study analyzed various findings along with valued suggestions were given to describe the existing practices of customer relationship management in private sector banks.