Effect Of Reference Group And Family Group Attitude Toward Establishment In Choosing A University

Abstract

This study focuses on analyzing group and family references in choosing a university. The purpose of this study is to analyze the factors considered for choosing a university as a continuation of education. Reference groups and family groups, have an important role in determining the attitude of individuals (prospective students) to choose a college. This means that both groups can affect the attitudes of prospective students in the decision-making process with a careful and reasoned. The object of research is school students who want to continue their studies at the university level. High school students are influenced by the pull of its immediate environment at school (study groups, organizations, groups play), or also the pressure of family environment that may affect directly the involvement of their parents to participate select the desired college. The study aims to determine the influence of reference groups and family groups on the attitudes of high school students in choosing a university in Jakarta. The method used is survey with a sample of 267 of the population of high school students in East Jakarta. The results showed that there is significantly effect of reference groups and family groups on the attitudes of high school students in choosing a university in Jakarta.