Implementation Strategy Of Policy Prohibition Of Alcohol Beverages In Indramayu District

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Dedi Suhendi , R. Taqwaty Firdausijah , Kamal Alamsyah


The circulation of alcoholic beverages in the Indramayu Regency area is still present and almost evenly distributed, because almost every area in the Indramayu sub-district including shops and small stalls in the village still sells the said alcoholic beverages. These constraints are due to several internal and external factors, namely the limited resources, both budgetary resources and apparatus resources, including the lack of coordination between implementing agencies. This study uses a descriptive explanatory method with a qualitative approach, and also involves the theory of policy implementation from van Meter and Van Horn. The results of the SWOT analysis show that the strategic position for the implementation of the policy for the prohibition of alcoholic beverages in Indramayu district is an aggressive strategy to support the implementation of the said policy. This position indicates that the choice of the right strategy is to emphasize the strategy of using strengths to take advantage of opportunities. The strength in question is the clarity of standards and policy targets as well as support from community leaders and religious leaders where the majority of the people of Indramayau Regency are Muslim (99.68%). The research resulted in a novelty in the form of identifying other factors that determine the success of the implementation of the policy, namely the cultural factor of the community where some people are still accustomed to consuming alcoholic beverages during celebrations or people's parties and the habit of fishermen who bring alcoholic drinks while at sea with reasons to warm the body. Another factor is the lack of firm sanctions imposed by the judiciary that do not create a deterrent effect.

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