Strategy To Improve Community Behavior Using Sustainable Public Transportation In Makassar City

Abstract

This research aims to determine community behavior regarding the use of sustainable public transportation. Furthermore, it aims to determine the knowledge of urban ecosystems, the environment, pollution, attitudes, quality, motivation, and government policies regarding public transportation. It also ascertains the variable that becomes a strategy to sustainably improve public transportation behavior when one variable is decided for discretion by the authority. The research further aims to determine the variables that become strategies to sustainably improve behavior using public transportation when two, three, four, and five variables are decided to be considered by the authorities in Makassar City. This correlational research used the purposing sampling method to select the Tamalanrea sub-district as the sample area. The sample comprised 200 households selected by systematic random sampling method. The dependent variable is the behavior of using sustainable urban public transportation (Y), while the independent includes the knowledge of urban ecosystems (X₁), environment (X₂), public transportation (X₃), environmental pollution (X₄), public transport attitude (X₅), motivation (X₆), service quality (X₇), and government policy (X₈). All samples were administered knowledge tests and questionnaires to obtain data. The descriptive and inferential statistical analyses were used, and the model is stepwise Multiple Regression. The result showed that the people who use sustainable public transportation have low behavior. Furthermore, the knowledge about urban ecosystems, the environment, public transportation, pollution, attitudes, motivation, service quality, and government policies on public transportation is low. The government’s policy is the variable that becomes a strategy to sustainably improve behavior in using public transportation when one independent variable is decided to be considered by the authorities. When two variables are considered, then government policy and the quality of public transportation services are the required strategies. In the case of three, the strategies include government policy, knowledge, and quality of public transportation services. Similarly, when four variables are independent, the government policy, knowledge, service quality, and knowledge of urban ecosystems are the required strategies. They also include government policy, service quality, motivation, and the knowledge of public transport and urban ecosystems for five independent variables.