Organizational Factors Affecting Mission Implementation Of Thai Private University Personnel

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Sukhumpong Channuwong , Teeradej Snongtaweeporn , Nuttawat Chantarotron , Suchart Katangchol , Veera Ladnongkun , Rungradit Kongyoungyune , Thumrongsak Damrongsiri

Abstract

Thai universities have to fulfill the four missions set by The Office of The Higher Education Commission and Ministry of Higher Education, Science, Research and Innovation of Thailand.  These four missions are consisted of teaching, research conduct, academic service, and cultural preservation. This paper aimed to analyze organizational factors affecting mission implementation of Thai private university personnel. Data were collected from 295 participants working in Thai private universities in Bangkok and suburban areas. Descriptive statistics consisting of percentage, mean and standard deviation, and inferential statistics consisting of Pearson Correlation, and Stepwise Multiple Regression Analysis were used in this study. The research findings showed that organizational factors of Thai private universities, in total, were perceived at high level. Mission implementation of Thai private university personnel, in total, was also perceived at high level. Organizational factors were positively related to and had an effect on mission implementation of Thai private university personnel. In particular, organizational culture had the highest relationship with mission implementation of Thai private university personnel. Organizational leadership had the highest effect on mission implementation of Thai private university personnel. Recommendations from the study are that organizational culture should be developed to increase work performance and organizational efficiency, and organizational leadership should be cultivated to inspire, encourage, motivate and guide a group of university personnel to work for achieving organizational goals.

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