Research On Development Design Of Ceramic Cultural Creative Products Based On Consumer Perception: Case Study Of Beijing Palace Museum

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Tingfang Wu;S. Siti Suhaily


This study mainly draws the conclusion of consumers' perception of ceramic cultural creative products in the Beijing palace museum through questionnaire survey and provides guidance for the research and development of ceramic cultural creative products. After considering the research objectives, perception of the appearance and function of ceramic cultural creative products, research problems, scope and limitations of the research, the researchers determined the quantitative method of data collection, especially the investigation method. Quantitative research refers to the prescriptive scientific research to determine the quantity of a certain aspect of things. It is a research method and process to express problems and phenomena with numbers and measures, and then analyze, test, and explain them, to obtain significance. Quantitative measurement is based on digital symbols. Referring to Slevitch (2011), the source of quantitative research is the positivist paradigm, which advocates the method of embedding statistical segmentation, including reasoning statistics, hypothesis testing, mathematical interpretation, experiments, structured research schemes and questionnaires with limited range answers. The objective of quantitative research is measurable and cannot be separated from variables and assumptions; Variable is a concept, its variables can take many values, and hypothesis is untested hypothesis or proposition of the relationship between variables. According to Håkansson,  investigation, post investigation, case study and experimental research are the most used research strategies in quantitative research.

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