A Model Of Value-Added Health Tourism Logistics Management To Conform With Eastern Economic Corridor (Eec) Context

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Dr. Kanyathong Horadal , Dr. Rungnapa Lertpatcharapong , Dr. Prasat Niyom

Abstract

The objectives of this study were: 1) To study the context and situation of tourism logistics route management in the EEC region based on wellness tourism development; 2) To study the factors, conditions, problems, and support of tourism logistics route management in the EEC based on wellness tourism development; 3) To create a value-added model in the logistics management of wellness tourism with the development context of the EEC area. This research adopted a research model that combines both qualitative and quantitative research. Quantitative research uses an experimental research method. The main informant groups are tourists, tour operators, and personnel in the wellness tourism industry in the area of the EEC, which can be utilized tangibly through modern digital technology media. The research results showed that wellness tourism in the EEC area that can attract most tourists needs improvement in cleanliness, safety for the life and property of tourists, and be ready to prevent transmission from the coronavirus disease 2019 outbreak. In addition, the environment of wellness tourism attractions must be attractive. Personnel in the wellness tourism industry must be able to provide adequate services. These issues are consistent with factors that support, promote, and hinder the development of wellness tourism attractions in the EEC. Moreover, the value-added model of wellness tourism logistics management is in line with the development context of the EEC. It is necessary to have access to the components of wellness tourism in their entirety and be safe from the outbreak of coronavirus disease 2019.

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