Impact Of E-Payment System On Consumer Buying Behavior: A Study In Jordan

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Malak Mohammad Ghaith & Yahya Mohammad Ghaith


The Jordanian banking industry is vital in injecting capital via various forms of financial security. Reforms in the banking sector in Jordan are intended to restore the country's competitiveness. Digital transactions like debit/credit card payments and bank wire transfers are accepted from our customers. Financial authorities in Jordan have adopted a number of measures to assist the country's economy in realigning with global trends. With this study, we set out to learn more about how people in Jordan perceive and use electronic payment systems, as well as how these systems have affected their purchasing habits. In this respect, a Likert-scale questionnaire was used to obtain primary data from the Jordanian population. Descriptive, factor, correlation, and regression analyses were then performed to verify the effect of the e-payment system on customer behavior. The findings show that the e-payment system has had a considerable impact on the people of Jordan. According to the study, e-payment systems are not a luxury but a need for a country to efficiently join the global financial network, compete in this market, and reap the advantages of globalization. Therefore, financial institutions must proactively develop and roll out electronic payment systems, such as the cash-lite economic plan launched by Jordan's Central Bank in 2012. It has been shown via statistical analysis that the use of electronic payment systems has a profoundly favorable effect on customer behavior.

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