Learning Network to Promote and Develop Agro-Tourism Community Enterprises and Farmer Maid Network To Have The Capacity to Link the Network of Agricultural Tourist Routes According to The King's Philosophy, Samut Songkhram Province

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Panyada Chanthakit , Chumpon Rodjam , Jiraporn Boonying , Thuwathida Suwannarat , Chetsanee Butdam , Eakolarn Chotianusorn , Boonchan Phansuwan


This research is objective: 1) To study the condition and problems of implementation of community enterprises, agricultural tourism and farmers' maid network, Samut Songkhram Province. To manage the network of agricultural tourist routes of agricultural tourism community enterprises 2) To study the innovative elements of the learning network towards the promotion and development of agricultural tourism community enterprises and the farmer housekeeping network to have the capacity to link the agricultural tourist route network according to The King’s Philosophy, Samut Songkhram Province 3) To develop innovative learning networks to promote and develop agricultural tourism community enterprises and farmer housekeeping networks to have the capacity to link the network of agricultural tourist attraction routes according to King’s Philosophy, Samut Songkhram Province. The population in this research is members of the Agricultural Tourism Community Enterprises, Samut Songkhram Province, 250 people. Using research instruments, interviews and questionnaires, the average IOC value is 0.81 and the sentiment value is .91, rather than 0.80. Data analysis uses exploratory component analysis statistics, percentages, averages, standard deviations, and content analysis. The results showed that conditions and operational problems showed that there was no linkage to the network of agricultural tourism routes, 2) the exploratory elements of innovation, there were 3 elements and 22 component attributes, and 3) innovation development. Process 2 in network information technology according to King’s Philosophy and Process 3 in network operations according to King’s Philosophy.

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