Explaining Entrepreneurial Intention By Means Of The Theory Of Planned Behaviour In A Matrilineal Society

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David F. Marbaniang , Dr. Kishor S. Rajput


Purpose –This paper aims to investigate and validate Ajzen's theory of planned behaviour model in order to determine whether personal attitude, subjective norms, and perceived behavioural control are predictors of entrepreneurial intention within the context of kinship system.  

Design/methodology/approach – The research design is empirical in nature, and the study was carried out in two stages: first, pilot testing and validation were carried out, and then the main study was carried out. The study focuses on 929 undergraduate and graduate students from colleges and universities located in Meghalaya. The study employs statistical methods such as path analysis, ANOVA, and regression analysis.

Findings – According to the findings of this study, only personal attitude toward behaviour and subjective norms have a significant effect on entrepreneurial intention. In contrast, perceived behavioural control has no effect on entrepreneurial intention.

Research limitations/implications –The study contributes to our understanding of the causes or antecedents of entrepreneurial intention, particularly in the context of a developing economy such as India and North-East India, where its findings are particularly applicable. It contributes to the current paradigm by empirically demonstrating the influence of individual and societal factors in a state of India characterised by a lack of entrepreneurial development.

Practical implications – The findings have numerous ramifications for academic institutions, and policymakers in emerging economies. Schools and higher education institutions can implement entrepreneurship education programmes and foster an environment that encourages students to pursue entrepreneurship as a career path.

Originality/value – The authors extend research on entrepreneurial intention beyond variables at the individual level and investigate the role of the kinship system. While TPB successfully predicted intention in Western contexts, this study provides robust empirical support for this research in emerging nations.

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