Development Of The Identity Of Tourist Attractions Experienced The Community’s Lifestyle Through Stories, Legends, And Holy Places In The Old City Of Phra Nakhon Si Ayutthaya Province

Abstract

This is mixed method research with participatory action research (PAR) using quantitative research with a sample of 400 people and qualitative research using interviews and group discussions to find policy proposals. The main informants were the group of people in the area that were government agencies and private sectors working in tourism, a group of 20 teachers teaching in tourism and relations, and group discussions with 50 people in the old city of Phra Nakhon Si Ayutthaya Province. The results of the research found that 1) the identity of tourist attractions experienced the community’s lifestyle through stories, legends, and holy places in the old city of Phra Nakhon Si Ayutthaya Province showed that the community is unique and it has multicultural traditions. Most of the tourists tend to travel during festivals, especially the Songkran Festival, and visit according to beliefs and religious rituals; 2) Important identity of tourist attractions experienced the community’s lifestyle through stories, legends, and holy places in the old city of Phra Nakhon Si Ayutthaya Province visit to pay respects and followed in the footsteps of literature; 3) It found that the identity of tourist attractions experienced the community’s lifestyle through stories, legends, and holy places in the old city of Phra Nakhon Si Ayutthaya Province in terms of history, traditions, culture, lifestyle and holy places, valuable to tourists, and the general public perceive the value to develop them as a historical tourist attraction, cultural arts, and multicultural to visit.