Demographic Effects on Consumer’s Online Purchase Behavior for Electronic Goods in Delhi NCR Region

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Dr. Nausherwan Raunaque, Dr. Kashif Beg


The present research paper attempts to better understand the consumer’s demographics and their effect on their online purchase behavior in the context of consumer electronic goods. As India is one of the fastest developing online business showcases in the Asia Pacific. With the increment in web entrance, appropriation of advanced mobile phones and lower information rates, the manner in which Indian shops are totally changing with time. Besides the customary online configurations of retail and way of life, the shopper mindset and shopping designs are changing quickly. Internet shopping will wind up a standard in the following for a very long time to come. Exploiting this changing situation now; the web-based business organizations are finding an extremely decent chance and are looking through the approaches to exploit this golden opportunity.

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