An Assessment on the Outlook of Consumers Towards Rural Marketing of Fast - Moving Consumer Goods in Kozhikode District, Kerala

Abstract

Around the world, four billion individual’s lives in destitution and promoting firms are still battling to turn them into clients. For the past decade, commerce visionaries have contended that these individuals, named the “Base of the Pyramid”, make up a gigantic, undiscovered showcase. A few of the world's greatest, savviest enterprises have pointed to address their essential needs — by offering them everything from clean water to power and from FMCG to shopper durables. “Improving the lives of billions of individuals at the foot of the financial pyramid could be a respectable endeavor. It can moreover be a profitable one. Quick pace of innovation progressed each circle of social, financial, political social life, deliver, decrease costs, disperse, and anticipate higher benefits. The center is on tapping the provincial markets. Urban markets have immersed lied to see rustic markets. This paper is an endeavor to make a look on the rurak marketing of Fast Moving Consumer Goods in Rural Kerala.