STRATEGIES TO INCREASE POLITICAL LITERATURE CAPABILITIES FOR MILLENIAL GENERATIONS

Abstract

Political literacy is a potential that can be maximized for the millennial generation to be involved and participate in the political process. The millennial generation with degrees as novice voters also gives color to the political process in Indonesia to be able to determine the victory of election participants in achieving national and regional leadership. The availability of political vehicles supported by the development of information and communication technology will be able to give birth to participation in political situations for the millennial generation in certain ways. Citizens with a high level of political literacy will have more open insight in filtering information circulating about politics in the mass media and social media. The research method used in this study is a qualitative method with a descriptive explanation approach. The data collection techniques were carried out by means of interviews, observations, online surveys, and literature studies with informants who were politicians from political parties participating in the 2019 elections at the West Java provincial level. The results showed that the political literacy strategy developed by politicians in West Java was formally by opening political school classes that were open to participants in the general category, cadres, and sympathizers affiliated with political parties. Meanwhile, informally, politicians carry out political literacy strategies by being directly involved in discussions in the community and on social media. The conclusion of the study shows that the political literacy ability of the millennial generation can be improved by means of formal and informal approaches that are carried out by politicians and political parties in a sustainable and consistent manner along with advances in information technology.