A Study On Awareness And Perception Of Customers Towards Affiliate Marketing With Special Reference To Agra Region

Abstract

Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. The internet has increased the prominence of affiliate marketing. In this sense, affiliate marketing is essentially a pay-for-performance marketing program where the act of selling. The current study is being conducted to analyze the awareness level of affiliate marketing among the respondents the study will be carried out by taking the survey of 180 respondents by non-probabilistic convenience sampling method from Agra Region by using structured questionnaires and interview technique. Study found that there is awareness among    the respondents towards Affiliate marketing and it was also found that all socio-economic variables like age, education qualification, gender and area of residence of the respondents have significant relationship with awareness level of respondent towards the usage of affiliate marketing.