Guidelines Of Cultural And Creative Product Design From Chinese Jiujiang Culture Dimensions

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Hong Zhang , Rosjana Chantrasa , Akapong Inkuer , Chanoknart Mayuso and Pisit Puntien


The objective of this study is to explore the dimensions of Chinese Jiujiang culture to offer guidelines for the design of cultural and creative products of Jiujiang Museum. The researcher adopted the qualitative analysis research method, started by looking up materials, literature, and relevant theories, and then took a descriptive analysis research approach to analyze and summarize data for the next step of the study.

Results have shown that by adopting lotus culture in the design of cultural and creative products for Jiujiang Museum, the history, culture, regional characteristics, and humanistic spirit of Jiujiang City can be reflected. The design of the products originates from the lotus motif of two bronze mirrors of the Song Dynasty in the Jiujiang Museum. In designing the pattern and shape of the products, the researcher has adopted the “Flat Design Style” to offer clearer identifications of the product information. The researcher believes that the lotus culture of Jiujiang City, which incorporates wisdom, tradition, culture, and faith, can supply more cultural added value to the cultural and creative products of Jiujiang Museum and enhance public cultural awareness and cultural emotions towards Jiujiang City. The researcher has chosen highly practical product carriers, together with product materials and processing techniques that are easy to produce and process to reduce production costs and sales prices, match the price tolerance of target consumers and satisfy the financial capabilities of Jiujiang Museum in production.

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