Challenges Related To Digital Marketing In Rural Bank: With Special Reference To BOI Dhar District

Main Article Content

Apoorv Chouhan , Dr. Shine David


The obstacles that hindered the digital marketing involvement in rural India are gradually disappearing. The hypothesis that the e-commerce industry will develop a larger base in the rural India is becoming true with the declining prices of smartphones, higher amount of internet access with a high speed at diminishing rates and the actions of government as well as private associations spreading knowledge about the digital dynamics. This study seeks to identify the Digital Marketing expertise of rural banks in Dhar, Madhya Pradesh, India. The data depicting the aspiration of the rural banks of e-marketing modes along with the challenges that they handle in relation to the e-commerce are all giving a sign for the further research in this area. 

Article Details