Awareness And Challenges Faced By Youth In Cosmetic Products

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Raja Narayanan


  1. Cosmetics products have been used for personal body care to improve the appearance of the human body. 

  2. This study attempts to the awareness and consumption pattern of cosmetic products among the female students in the Mayiladuthurai   

  3. This study is empirical in nature based on the online survey method. Six hundred seventy-five samples have taken for the study; a multistage proportionate stratified random sampling technique has adopted for the study.

  4. Out of 675 Samples 26.52 percent are from Government colleges, 45.33 percent are from Aided Colleges, and 28.15 percent are from Self-Finance Colleges

  5. Anderson's methods of writing techniques are followed by the study.  

  6. The researcher strongly believes that if a suggestion offered in the study has considered being necessary actions for the concerned persons, the expectations the consumers have to point out by the respondents may come true.

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