A Study On The Perception Of Crypto Currency Investment Among Salaried Employees In Chennai City With Special Reference Based On Gender

Abstract

Cryptocurrency is a digital exchange system that uses cryptography to generate and distribute token. It is based on an encrypted, that facilitates digital transactions. By using a crypto currency, users are able to exchange value digitally without third party interventions.Cryptocurrency is one of the emerging online currency of the modern era. Many investors are investing in this technology based investment. However, some experienced investors and  companies still hesitate to use it. According to them, it is a volatile trend which will fade up eventually. There is no such regulated authority and intermediaries which will provide them feasible  information. So, investors can be helped by providing them feasibility information about locations for crypto currency investment around the world. Whereas,Crypto currency and block chain technology have attracted interest in a variety ofcurrencies across many countries. Understanding end-user perception of risk will assist in understanding the nature of instrument and help to facilitate the adoption of technology services such as crypto currency.

This study aims to examine the perception of gender to make their investment in the crypto currencymarket. The study used a survey questionnaire to collect data for a sample of 300 salaried employees around Chennai city. Subsequently, the collected data was analyzed using independent sample t test method.The findings showed that awareness, risk propensity and purpose of selecting crypto currencies area. The paper is based on the descriptive design and quantitative in nature and the data were collected from the investors by using snowball sampling technique and statistical analysis done by SPSS.