A Study Of CSR Practices In Relation To Organisation Culture In IT Industry In Indore

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Ms. Jyoti Jayaswal , Dr. Shine David

Abstract

Both academics and practitioners have shown considerable interest in the subjects of CSR and organisational culture. Much of the interest in the two areas is based on claims, both explicit and implicit, that CSR and culture are related to organisational performance. Despite the fact that the connections between CSR and organisational culture have been studied separately, the impact on organisational performance has not. This paper investigates the correlations and presents empirical evidence indicating that the connection between CSR practises and organisational culture is mediated by type of organisational performance present. The study concluded with a multitude of theoretical and practical implications.

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