Teleworking as rural trade strategy: Producer skills for market competitiveness

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Benjamin Roldan Polo Escobar, Carlos Alberto Hinojosa Salazar, María de Jesús Hernández Rangel, Wilberto Sánchez Márquez


At present, the new economy depends not only on the personalization with the customer but the identification of optimal administrative strategies, its evolution has generated transformations in the styles of generating efficient work processes with the support of technology from the territories. The objective of the research was to analyze the telework as a strategy of rural trade to achieve the construction of skills of the agricultural producer in the competitiveness in the market, specifically addresses the telework and rural trade in producers in the north and south of the Amazon region. The research is explanatory, with a quantitative, non-experimental method. For data collection, the survey technique was used, through a questionnaire with a Likert-type scale, applied to a sample of 465 agricultural producers. The results show a positive impact in the exploration of the creation of emerging themes in the studies of telework and sustainable rural trade, its impact on the agility of training producers to the diversity of rural scenarios that respond to global pandemics. It is concluded that the use of technology is key in the processes of work, that emerge new forms of learning in the obtaining of productive skills from the rural areas in Peru.

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