The Authenticity Of Online Linguistic Landscape In Historical Heritage Tourism: A Consumer-Based Model

Abstract

This study attempts to develop a brief scale for measuring the authenticity of the online linguistic landscape in historical heritage tourism in Luoyang, Henan, China, and to explore the proper means to prompt the authenticity of the multi-modal linguistic landscape. The paper utilizes the data crawler tool Octopus to collect tourists’ multi-modal descriptions or evaluations of the linguistic landscape from tourists’ blogs and tourism experience comments on tourism APPs and websites. Based on Kolar and Zabkar’s consumer-based model of the authenticity of the online linguistic landscape and examines the correlation among object-based authenticity, existential authenticity, cultural motivation, and loyalty in cultural heritage tourism. The finding reveals the existence of authenticity of the online linguistic landscape and its indispensability in cultural heritage tourism management and marketing.