A Study on Challenges and Opportunities of Women Entrepreneurs in Tourism Sector

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Ravi Kulkarni, Harshitha. Rao. R

Abstract

In this modern time, tourism is one of the major socio-economic conditions, which in itself develops into a strong, global economic power. Because of its rapid and continuing growth, tourism is regarded as an effective means of achieving development. The tourism sector can contribute a lot to filling the gap between developed and underdeveloped countries by reaching the root level of the economy. Women entrepreneurs can positively contribute towards the local or national economy by pursuing tourism as a development strategy. Tourism helps in improving social and political understanding; it also helps in promoting cultural exchange and international cooperation. The glorious culture and heritage of our mother nation are closely linked with the development of tourism. Above all, in India, it is recognized as one of the major sources that help to earn income and, at the same time, help to reduce one of its major problems, that is unemployment. The present paper aims to study the relationship between tourism and women entrepreneurs, and it also indicates the growth rate of tourism in terms of tourists and income in the Indian economy.

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