MARKETING PROBLEMS OF EDIBLE OIL INDUSTRY- RETAILERS PERSPECTIVES

Abstract

In ordinary life, edible oil is essential. The need for edible oil is increasing not only as the world’s population grows, but also as people’s living standards rise. The issue in the edible oil industry today is not only related to the manufacturing process, but also to the marketing process. As a result, it’s also crucial to research the types of marketing methods used by edible oil retailers. It’s also crucial to figure out how much the current market intelligent system aids retailers in developing market strategies. When developing a market strategy, it’s important to highlight the problems and challenges of edible oil industry, as well as the elements those factors influencing the pricing decisions by the retailers.