Influencing Factors on Motorbike Online Buying Intention of Vietnamese People

Abstract

Along with the popularity of the Internet as well as information technology and modern communication methods, online shopping is gradually becoming an alternative to brick and mortar shopping. Motorbikes are considered the most popular means of transport in Vietnam and they are mostly sold directly in stores. This study analyzed three factors that impact on motorbike online buying intention and compared the degree of influence of these factors on Vietnamese consumers. The research results can be a prerequisite for motorcycle businesses to make decisions to improve consumer trust and attitudes towards motorcycle shopping online in the current context.