Investigating The Functions In Which Transformational Strategies Are Exceedingly Adopted For IT Business Growth

Abstract

The study aimed to discover the management functions in which transformational strategies are highly adopted in IT companies in the Chennai district. Further, the study goal was to uncover the important reason behind the success of the transformational strategy. The study used a descriptive research design. The 131 data was collected from Chennai IT parks using a stratified sampling technique. The researcher used a structured questionnaire as a data collection instrument from the IT employees belonging to the Team Leader or Manager Carder. The analysis result indicates that the majority of the employees in IT companies were male belonging to the age category between 30 – 40 years with 7.6-10 years of experience. There is no significant difference in the level of transformational strategies adopted by different departments in IT companies as per the opinion of the respondents considered for the study. It was identified that Marketing, Finance and Purchasing Department adopt transformational strategies highly as per the opinion of the respondents considered for the study. Also, it was understood that the leaders of the top management and changing business environment were the important reasons behind the success of the transformational strategy in IT companies in the Chennai region.