The Blue Ocean Strategy And Its Role In Achieving Competitive Advantage

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Nazar F. Hassan , Alaa Jassim Salman , Abdulrazzaq Tuama Hawas


The blue ocean strategy is one of the important strategies that seek to achieve success in the economic unit by occupying a distinct competitive position through which other economic units cannot compete, by adopting new markets for their new distinguished products or services, attracting new customers and increasing customer loyalty. Its products, thus achieving a unique competitive advantage that competitors cannot imitate and thus achieving abundant profits with its intelligence and strategic leadership. One of the most important findings of the research is that the blue ocean strategy constitutes a framework that can contribute to adding an innovative competitive advantage to the research sample bank, through its four dimensions, in order to achieve the uniqueness of the bank in providing distinguished and unique services about competitors.

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