Halal Spas: Local Wisdom And Identities Of Langkasuka Wellness Services

Abstract

This research describes the local wisdom and identities of Langkasuka wellness services in halal spas to meet the needs of receiving services in line with the beliefs and beliefs of Muslims. The research aims to reveal the Langkasuka wellness services in three southern border provinces of Thailand that exhibit unique local wisdom and identities in terms of multiculturism by gathering and categorizing the body of knowledge and experiences from key informants: entrepreneurs, local wisdom teachers, community members, and government representatives with a semi-structured in-depth interview, observation, and a focus group technique. The researchers used a snowball sampling technique to select 17 key informants and used content analysis, classification, and triangulation to manage and interpret the data. In summary, the local wisdom and identities of Langkasuka wellness services in Halal spas shared seven points: history, definitions, types of tools, places, resources, services providers, and types of service. The study also illustrates the unique identity of Langkasuka wellness that could be promoted to be a certified halal spa. This is to maintain local wisdom, local identities, and pride and contribute to the public. Further, the study could be a prototype of a halal spa which could lead to halal spa standards, especially for Muslim tourists. Finally, the research shows correspondence to Thailand 4.0 policies that focus on adding value and upgrading knowledge, local wisdom, and identities to be creative social innovations and can be disseminated to plan and promote Langkasuka wellness to be a certified halal spa.