The Confirmatory Factor Analysis of the Community Tourism Holistic Experience of Thais Tourist

Abstract

Abstract

The primary objective of this research is 1) To analyse the confirmatory factor analysis of the community tourism holistic experience of Thais tourist, and 2) To study the community tourism holistic experience of Thais tourist. Prerequisite data were collected by online survey using convenient sampling techniques from 637 tourists. Descriptive statistics were used to summarize the demographic profile and travel behavior. A confirmatory factor analysis was employed to analyze the destination experience’s community tourism. The results of confirmatory factor analysis on destination brand sense indicated four principal factor dimensions are: 1) Interactive Participation, 2) Local lifestyle Base Activity, 3) Authenticity and 4) The Community Ecosystem. After a model adjustment with modified modification indices, the results were chi-square probability level = 0.095, relative chi-square = 1.358, goodness-of-fit-index = 0.988, and root mean square error of approximation = 0.024. (IRB number E.C. 2-001/2021).