Factors ascendant consumers’ Intention for online purchase with special emphasis on Private Label Brands using UTAUT2

Abstract

These days, with the fast advancement of Internet innovation, purchasing through online is getting normal and even inexorable among individuals in a different age. Internet is most common stands for people to do online purchase even for grocery products. Consumers starts to prefer to purchase their requirements through online because of more convenient and beneficial concern than the traditional method of purchasing and this additionally pulls in an ever-increasing number of individuals to sell items on the web, from anchor stores to little individual businesses. Since increasing number of online suppliers, the rivalry among suppliers on the web based will be more concentrated. Most of the studies have been conducted on determining factors which is identifying the consumer intention for online purchase but they are very limited study have been examined on factors ascending people to purchase grocery items through online. The researcher aims to explore the factors like Technology, Convenience risk, trust, perceived risk, E-WOM of various consumers which influence the consumer intention to purchase grocery items from online. The questionnaire will be the primary instrument of the examination and they will be disseminated to target respondents utilizing an online review. Respondents of the examination will be chosen on snowball sampling method. After the data assortment, the Statistical Package for the Social Sciences (SPSS) will be utilized for an analysis. Generally, the result of the study is vital for retailers to recognize the significant components in expanding their consumers' expectations to purchase grocery products through online.