Study of M Hotel Staff’s Relationship Between Job Satisfaction and Loyalty

Abstract

In the current development of the hotel industry, the flow of employees is very frequent, and many hotel managers are keenly aware that the competition for talent has become the focus of modern hotel competition. Attracting and retaining talents is an important part of hotel human resource management, so how to improve employees’ job satisfaction and loyalty, cultivate employees’ sense of belonging to the company, and continuously enhance employees’ centripetal force towards the company? How to improve employees’ commitment to the hotel More attention and research have been devoted to issues such as satisfaction and loyalty, and reduction of brain drain.

This article combines theory and practice, refers to a large number of relevant domestic and foreign materials and literature, and draws on existing experience and results. Therefore, the hotel industry is selected as the survey of employee satisfaction and loyalty. The research object selected in this study is Nanning Employees of M hotel chains in the city. First, it studies and analyzes the factors that affect employee satisfaction, and comprehensively uses the related theories of employee satisfaction. Then, taking the employees of M Hotel as the survey object, design a set of scales to measure employee satisfaction and loyalty. Through investigation and research, explore The relationship between hotel employee satisfaction and loyalty and influencing factors, and on the basis of empirical research and analysis results, put forward specific countermeasures and suggestions to improve the satisfaction and loyalty of star-rated hotel employees.

The results are analyzed using SPSS's reliability and validity analysis, descriptive analysis, difference analysis, correlation analysis, regression analysis and other analytical methods. Finally, it is concluded that the various dimensions of star hotel employee satisfaction and loyalty and their various levels have Significant positive correlation, hotel employee loyalty is directly proportional to employee satisfaction. At the same time, on the basis of this conclusion, suggestions to improve the satisfaction and loyalty of star-rated hotel employees are put forward to provide reference for hotel companies.