An Exploratory Study Of Environmental Turbulence Moderates The Influence Of Important Factors On Sustainable Business Growth: Empirical Evidence From Indonesian Multi-Level Marketing Company

Abstract

The purpose of this research is to investigate the factors that promote MLM business growth in Indonesia, such as Partner Development Orientation (PDO), Digital Adoption Capability (DAC), and Strategic Agility. Furthermore, this researcher employs environmental turbulence moderating variables in order to confirm the positive moderating effect on long-term MLM business growth. This study employs a quantitative descriptive-explanatory approach, specifically using descriptive statistical analysis methods and multivariate analysis of variance-based SEM. While data is gathered through the distribution of online questionnaires to 319 MLM companies as a population. Following the selection stage, the results of the selected respondents' responses were 182 respondents who could be used as data or were valid for further analysis. Based on the findings of the data analysis, this study concludes that the characteristics of the Partner Development Orientation have a negative impact on long-term business growth. Furthermore, strategic agility has not been shown to strengthen the influence of Partner Development Orientation characteristics on the Company's Business Growth. This study also shows that the characteristics of Digital Adoption Capability have a positive effect on Sustainable Business Growth, but it is not statistically significant. Furthermore, strategic agility has not been shown to strengthen the influence of Digital Adoption Capability characteristics on the company's business growth. Furthermore, the characteristics of Strategic Agility have a negative impact on long-term business growth. Environmental Turbulence, on the other hand, has not been shown to strengthen the influence of Strategic Agility characteristics on the Company's Business Growth.