Role of ICT for Women Entrepreneurs in Eastern India: Prospects and Challenges

Abstract

Entrepreneurship has been recognised as an important factor of development and has been playing a crucial role in capital creation and accelerating economic growth in India. Women entrepreneurs are also increasingly contributing towards the economic growth. By Women Entrepreneurs we mean, women who are engaged in an act of business and business creation that empowers women economically, builds financial stability as well as create a position for themselves in the society. Although incredible opportunities exist, few business challenges as inadequate funds, lack of ICT (Information and Communication Technology) knowledge etc. deter women entrepreneurs. This paper attempts to find the potential of ICT to support women entrepreneurs’ in business ventures, and address certain problems peculiar to women, since ICT has helped expansion of many businesses and carry it to the international level too in quite a short span of time as compared to conventional business practices. This paper uses the qualitative research strategy and primary data collected from women entrepreneurs of northeast and eastern India. The result highlights, that there is limited use of ICT by these entrepreneurs in their business operation in such areas as purchasing system, website designing, internal communication etc.The present study may provide insight to existing and prospective entrepreneurs in considering use of ICT for business expansion and may help policy makers in getting relevant information to provide a sound support and information system to women. Conducive legal and institutional provisions will help future growth of women entrepreneurs and will also motivate more in creating new ventures with new hope in the future and a win-win situation for all.