Hiding Behind The SWOT: Gender Equality and COVID-19
Main Article Content
Purpose: The Covid-19 pandemic has undeniably posed unexpected challenges causing social and economic disruptions even for the most adaptive and dynamic organizations. The effects of this crisis are not gender-neutral. The focus of our study is to identify the devastating impacts of the pandemic on gender equality in the Covid-19 era. The present study examines the impact of the pandemic on society through the gender perspective and the role of the firm’s innovative practices and responses towards maintaining a positive work-life balance of working mothers. Approach: This study highlights the Strengths, Weaknesses, Opportunities, and Threats (SWOT) caused due to the COVID-19 crisis with distinct reference to women and the inequalities encountered by them during the Covid-19 outbreak.
Findings: The study found that the promotion of gender equality can bring multiple benefits. Work from home options might also generate employment opportunities for women, who had taken a career break to reboot their careers.
Implication: The study adds new dimensions to the notion of gender equality and paves way for future research. Empirical studies can be undertaken on the basis of our research
Originality: Covid-19 has forced organizations to consider more fluid workforce models and explore options like Flexi-working, part-time working, and more opportunities for female workforce and gig workers. The growing gig economy has opened up new job opportunities for women and organizations should consider more such prospects for the future. This paper contributes in identifying challenges and opportunities Poised by COVID-19 for women employees.