Factors Influencing Adoption Intent Of SWAYAM Courses By Graduate And Postgraduate Students

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Mishel Elizabeth Jacob , Dr. Manoj Narayanan K. S. , Merin Elizabeth Cherian

Abstract

The Ministry of Human Resource Development, Government of India introduced MOOCs in India under SWAYAM (Study Webs of Active Learning for Young Aspiring Minds) in 2017. With the spread of the Covid-19 pandemic and shift to e-learning initiatives, SWAYAM platform was designed to play a crucial role in mobilizing online education. However, the enrolment and completion of students into the various courses offered by SWAYAM is still very low. In this light, this study tries to understand the predictors of the Adoption Intention of courses offered by SWAYAM by Graduate and Post Graduate Students. Using the Technology-User-Environment (TUE) framework, the study analyses the impact of technological characteristics of MOOCs (Perceived Usefulness, Perceived Ease of Use), User Factors (Self-Efficacy, Self-Regulation) and social environmental factors (Peer Pressure, Instruction, Publicity) to analyse the drivers and barriers that influence the Adoption Intent of MOOCs.  The following are the objectives of the study to analyse the factors affect students' decision to opt for SWAYAM online course and to study the acceptance factors of SWAYAM online courses among the students. This is an empirical study carried out in Kottam District, Kerela during the month of January 2022. The students pursuing higher education in the study area selected as sample respondents. 600 respondents, opted SWAYAM online courses, have been selected purposively using simple random technique and the data were collected through questionnaire.The opinion of the respondents towards the factors affecting while opting the SWAYAM online courses, the factors influencing the intention of the students for doing online courses and their level of intention are measured using 5 points Likert scale.  The collected primary data have been analysed using the Friedman technique, Mann-Whitney U test, Kruskal Wallis test and applying regression model. The study concluded that

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