Factors Accelerating Employee Creativity during Healthcare Crises: A Virtual Work Approach in the UAE

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Sultan Obaid AlZaabi, Tuan Pah Rokiah binti Syed Hussain, Hussein Mohammed Abu Al-Rejal


Remote working during Covid-19, in particular, indicated some constructive and fruitful outcomes. From intrinsic motivation to creative self-efficacy, remote working proved an opportunity during the crisis. This study also examined the factors affecting the remote working system and their impacts on private banking sector employees in the UAE. Primarily supported by the Theory of Planned Behavior, we applied Structural Equation Modelling to assess the relationships proposed in the conceptual model. Findings showed that intrinsic motivation and creative self-efficacy significantly affect the innovation technology adoption among the employees with the significance value at p> 0.000. Besides, this innovation technology adoption is strongly associated with increased work creativity. However, to further strengthen the relationship between innovation technology and increased work creativity, we found a significant mediation from subjective norms and attitudes. Thus, we conclude that despite Covid-19 having created enormous challenges for many professional institutions, Emirati banks are sustaining their everyday tasks with full enthusiasm and confident workforce support. Switching to remote working is proved a revolutionary step among the Emirati banking sector that also provided an opportunity to implement remote working as a long-term strategic approach. Further, we have discussed the study limitations and made the recommendations accordingly.

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