Support Personnel In The Period Of University Downturn: What Are The Preferred Qualifications For Income Earning?

Abstract

Over the past decade, universities all over the world have been in crisis due to a significant reduction in a number of students, greatly affecting university income. Both academic and support personnel were expected to take part in earning income for their institutions. This research article therefore aimed to study the preferred qualifications of support personnel, who were not expected to perform these duties much in the past in order to find out what qualifications make the personnel capable of earning income for their institutions. The data were collected from 364 support personnel of universities in the south of Thailand and were analyzed by using multiple regression. It was found that the first qualification was marketing skills, followed by motivational psychology, and salesmanship, respectively. These findings will be useful in the future recruitment of university support personnel in order to hire personnel who have the potential to help earn income for the universities.