A Study On “Impact Of Consumer Behavior On Products And Solutions Of Tech Startups”

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Mr. Dhananjay Thakur , Dr. Hemant Katole


We live in a consumer-driven world which essentially means that the focus is more on the needs & wants of the end consumer rather than what the service provider intends to sell. Today’s consumer leaves a trail of data everywhere they go. The challenges of collecting and analyzing all this data have given rise to a crop of startups solving various pieces of the equation. In this study, the tech startups in the field of Agriculture, Finance & Banking, Health, Education and Consumer goods services are considered. The causes of the failures and successes of the startups are also studied.

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