One Station One Product (OSOP) Scheme of India in a Digital World: A Comparative Study Of OSOP with ODOP with strategies

Abstract

The successful launching of a famous tradtionaional craft promotional scheme that is called (ODOP) 'One District, One Product' scheme, a new and high-tech scheme has been launched by the Ministry of Railway in 2022. This scheme was discussed in the union budget 2022 Now it   has been introduced with a centralized focus on promotion and  digital supply chain of local  and sustainable handmade  craft products or local agricultural farm products using the Railways station for sailing  and making each railway station a promotional hub and showcase destination for
Indian Railways' concept of 'One Station One Product' aims to encourage indigenous and specialized products and crafts of the nation by providing display and sale outlets at railway stations across the country(Deccan herald 2022). The idea is to better promote the supply chain of local products using the railways and make each railway station a promotional hub and showcase destination for a local product. This will help develop more efficient logistics for farmers and agri-enterprises and present unique regional products to a wide audience, i.e. railway travelers, passing through the stations. One station, one product takes forward the ‘one district, one product’ program of the government which has successfully started promoting unique products from every district of India.