Corporate Social Accountability in Covid Situation

Abstract

Corporate social accountability is the strategy of the business that refers to managing the entire business operations. It helps to manage the brand value, image, and awareness in the marketplace. In this research article, the description of CSA and CSR are given. The aim of the research is to analyse the significance of CSA and CSR in the company management activities during the epidemic condition. This research article focused on the issues of the epidemic of Covid-19 in businesses and also in the Indian economy. The research article collected the information through the secondary qualitative data collection methods with the use of a stratified sampling technique. In the case of customer satisfaction, in the year 2017-2018 Tata Steel’s customer satisfaction index was 81 that has increased in the year of 2020-2021. Tata Steel has spent ₹ 221.98 crore for maintaining sustainability during the COVID 19 pandemic situation.