Influence of Customer orientation and Product quality management on organizational performance of Food Industry in Thailand

Abstract

Several studies have addressed the organizational performance among various industries; however, it is rarely addressed in food industry of Thailand. Therefore, the objective of this study is to examine the role of customer orientation and product quality management in organizational performance. Previous studies have not addressed organizational performance with a combined effect of customer orientation and product quality management including the mediating role of repurchase intention. Hence, this study also examined the mediating role of repurchase intention. A questionnaire survey is carried out to collect data from employees working in food related companies of Thailand. Statistical tool is employed to analyze the collected data. Results of the study reported that customer orientation and product quality management have influential role in operational performance of food industry and customer repurchase intention is mediating the relationship.