Information & Communication Technology Access, Human Resource Development, and Political & Regulation Environment on Business on customer e- commerce for Online Retailers Business

Abstract

ICT and E-commerce can enable business and organizations to advertise and sell their products and brands electronically, ICT also enables firms to receive payments for products online and this enhance the operational performance of the business. This research paper explores and creates an online environment for pharmaceutical retailers in Thailand. The drivers of business to customer E-commerce have also been identifying in the study through the mediating role of technological turbulence. The given research study mainly relied on cross-sectional information and data from about 430 employees that worked in top online pharmaceutical firms in Thailand. The data of the research were calculated and analyzed through the use of KMO and the structural equation modeling technique. The findings of this research paper indicate that business to customer E-commerce at the national level can be significantly affected by information and communication technology access, HR development and political regulations. The findings of the study provide a fresh concept and awareness about ICT access and HR development at the national level. The results of the study help many online businesses and also help them to understand the role played by technological turbulence and ICT access.