Effect of Economic and Environmental responsibility, Ethical responsibility, and Philanthropic responsibility on the Product brand image of Thailand's agricultural products

Abstract

Even though consumer edible material specifically concerning agricultural food expenditures in the world is increasing by every year. These expenditures are going to ranchers and farmers however, this indicates that this increase is not increasing sufficient profit for ranchers and farmers especially in Thailand. In the world of today, many modern ways have the potential to increase ranchers' and formers' profit without pricey expansion, while indulging them to sustain their autonomy. According to the current study, a better agricultural product brand image has a significant effect on ranchers’ and farmers' profits. Hence, the current study examined the role of corporate social responsibility and its determinants for a better agricultural product brand image. To achieve the outcomes of the current study a survey was conducted from 260 managers which were the population of the current study. After collecting primary data from the population of the current study, statistical software named Partial Least Square was used to obtain the final results of the current study. It was concluded that corporate social responsibility and its determinants have positive effects to achieve a better agricultural product brand image.