AN EMPIRICAL INVESTIGATION OF CONSUMER’S PERCEPTION AND USAGE TOWARDS INTERNET BANKING

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Sakshi Roy, Uzmi Anjum

Abstract

Today the banking has become the need of everyone whether it is individual, business houses or industrialist. To fulfil the needs of customers, the banks have also widened their activities. The banking is not limited to deposits and withdrawals of the funds, but the banks have changed their conventional nature of operation in the more productive, profitable manner. Information and technology have shrunk the world as a result of which time and distance have become non-entities to a large extent. The information technology has changed the structure of Indian banking. The concept of banking has drastically changed from a business dealing with money transaction alone to a business related to information with money transaction. The technology has been the main facilitator in the process of transformation. The research is mainly conducted to find out the consumer’s perception and usage towards internet banking.

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