Measuring the Impact of Environmental Knowledge towards Intention to Buying Organic Food Products in Tier-II Cities of India

Abstract

In this paper, researchers have attempted to draw inferences from the populace of a major city of Uttar Pradesh, India, named Kanpur. Aka the industrial capital of Uttar Pradesh, one of the 30 states of India having a population more than that of the countries like Pakistan, Bangladesh and every country in Africa, Europe, and South America. The city in reference is home to nearly 5 million people, with chequered income groups and a representative of a typical urban, semi-urban North Indian purchase behaviour. The present work is to see the validity of TPB and its extended form to predict the Indian consumers' purchase intention toward organic food products, considering the changes in terms of increased health consciousness, food awareness and income levels.