Social Capital Structure for Sustainable Tourism of Tourism Community Enterprises in Rayong Province

Abstract

The procedure of building and maintaining a tourism industry in a specific place is known as sustainable tourism development. At its most basic level, sustainable tourism is formulating strategies and plans to boost tourism in a certain location. The sustainable tourism could be developed from the along with social capital structure of local communities. Therefore, the current study objective was to test the impact of social capital structure on the sustainable tourism of community enterprises in in Rayong Province, Thailand. For this objective, the data was collected from 400 tourism community enterprises employees through the self-administered questionnaire. The PLS-SEM results had shown that social confidence (SC) has positive and significant relationship with sustainable tourism (ST). In addition, social participation (SP) has also positive and significant relationship with the ST. On the other hand, social norms (SN) has also a positive and significant association with the ST. Based on above findings; the stud has some theoretical and practical implications. Theoretically, the current study could be considered a pioneer study which was conducted the impact of social capital structure on sustainable development of Royang Province, Thailand. Therefore, this study contributed a body of literature in the previous literature that could become a new area of research in future. Practically, this study could help to the tourism industry or tourism department to know about the importance of social capital to increase their sustainable development.