Halal New Product Design for International Market Framework

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Razali bin Idris, Albert Feisal @ Muhd Feisal Ismail, Afizan Amer, Hasbullah Othman, Irwan Ibrahim

Abstract

Purpose: International markets offers huge opportunities for developing and introducing new halal products for company to reflect company performance. The purpose of research is examines the factors of halal new product success towards export quality performance.


Design/Methodology/Approach: The study is to determine the factors of halal new product success in international markets. Variables introduced are from various related research and articles.


Findings: The research determined the company performance in international market for various halal new product success factors. Variables introduced are proficiency in pre-development activities, proficiency in development activities, competitive advantage of new product, direction and magnitude of advertising activities, market attractiveness, product cost and financial value, order of new product entry timing and halal supply chain.


Originality/Value: In international markets, developing halal new product success factors is the main objective of the study. The paper is aims to generate all the factors of halal new products success towards company performance in international markets.

Article Details

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