The Impact of Human Talent Management Strategies on the Business Intelligence System A Field Study on the Royal Jordanian Airlines

Abstract

The focus of the research was to determine the influence of human talent management strategies on the Business Intelligence System in the Royal Jordanian Airlines. The researcher used a descriptive (survey) approach that is governed by the interpretation of the current state of the phenomenon being investigated. The researcher adopted a simple random sample of (201) members with a confidence factor of 95% and an error of 5%. A questionnaire was used in this study to collect the required data. The research came to the following conclusions: ‎: The arithmetic mean of the first dimension was (2.62) and a standard deviation of (0.76), with a medium degree. The arithmetic mean of the second dimension ‎ was (2.51) and a standard deviation of (0.72), with a low degree. The arithmetic mean of the third dimension was (2.53) and standard deviation (0.78), with a low degree. Accordingly, there is a medium impact of human talent management strategies on the Business Intelligence System in the Royal Jordanian Airlines.